My Role
UX research, Product Design, Interaction Design
Project Overview
This is an incredibly easy-to-use white noise app for iOS, tailored for middle-aged and elderly users. It features a light theme and a dark theme for a night-friendly experience. Users can also customize the app with various icons and theme colors to match their phone wallpapers, adapting to different color schemes and moods.
Design Purpose
Satisfying market needs
During the global COVID-19 pandemic when lockdowns were common, people wanted more health-related apps for indoor activities. I worked with a startup in Silicon Valley as a Product designer designing a simple white noise app to help with sleep issues.
Targeting middle aged and elderly users
This demographic often experiences difficulty falling asleep due to factors such as stress, ambient noise, or changes in sleep patterns. By tailoring the app to this audience, we aim to provide a user-friendly solution that considers their preferences, comfort with technology, and the importance of a good night's sleep in promoting overall well-being.
